At Insana Flor, we worked on an ongoing project, taking on a consulting role with a focus on e-commerce management, analysis of platform responsibilities, and optimization of product listings.

Based on market research and consumer behavior analysis, we identified positioning opportunities and adjusted the store’s digital structure to enhance both technical and commercial performance.

Part of the work also involved creating content targeted at the audience, aiming to consolidate the brand’s online presence in a coherent and relevant way.