For Mr. Shelby’s, we were invited to redesign the barbershop’s website with the goal of creating a responsive structure that would improve navigation flow and optimize service bookings. The new architecture was developed based on user experience (UX) principles, prioritizing clarity, speed, and mobile adaptability.
The new layout benefited both loyal customers and new visitors by making information more accessible and reducing barriers to appointment scheduling. This digital overhaul had a direct impact on the campaigns, providing a more solid and reliable foundation for ad conversions.
Beyond the technical structure, we also produced strategic content aligned with the brand’s identity, strengthening both the visual and verbal communication of the barbershop. Audiovisual production, also led by Vitru, complements the brand’s narrative and enhances its digital presence.
