
The market does not wait. Every year, new technologies, behaviors, and platforms emerge, completely transforming how brands connect with consumers....

Thoughts on digital strategy, marketing trends and technology

The market does not wait. Every year, new technologies, behaviors, and platforms emerge, completely transforming how brands connect with consumers....

With the rapid evolution of artificial intelligence, search engines are turning into answer engines. Platforms such as ChatGPT, Perplexity, Bing...

Digital marketing is constantly evolving, and with the rise of generative artificial intelligence, a new term has started to gain...

The market is increasingly competitive, and consumers are more demanding than ever. For many companies, 2025 was a year of...

Being present on the internet is no longer enough — you need to be found at the right time, by...

In a landscape where competition is fierce and consumer attention is limited, performance marketing stands out as a data-driven, results-oriented...

Social media has become one of the main communication channels between companies and consumers. In a competitive market like Portugal,...

The digital world is no longer just a trend—it’s a consolidated reality. And for those who want to grow, stand...

In today’s digital marketing landscape, investing in social media campaigns is no longer optional—it has become a strategic necessity. To...