Vitru’s work with Iba Megastore began with a critical diagnostic phase: analyzing the user experience (UX). Based on an in-depth assessment of site behavior and navigation friction points, we developed a restructuring plan focused on performance, clarity, and conversion.

With the initial optimizations in place, the second phase of the project focused on the digitalization and organization of the store’s inventory. Stock mapping, product cataloging, and the structuring of technical sheets were carried out according to standardization and usability criteria, with special attention to the scalability of the registration system.

In parallel with front-end improvements, we established a routine of continuous updates and enhancements, based on navigation data, user feedback, and the performance of each stage of the funnel.

With the e-commerce platform structured, we moved on to integrating a content strategy focused on social media, aiming to address frequently asked questions, reinforce brand authority, and align the digital channel with the consumer behavior already established in physical stores.

Although e-commerce is the primary conversion channel, the project also involved expanding to other touchpoints: targeted paid traffic campaigns for Portugal and Spain, integration with relevant marketplaces, and initiatives aimed at attracting new European audiences.

The Iba Megastore project is a prime example of an integrated digital operation.
It encompasses multiple disciplines—UX, front-end, branding, content, audiovisual, performance, and e-commerce management—working in a coordinated manner with clear goals and continuous measurement.